Course info

his course explores the principles and practices of marketing within the travel and tourism industry. It focuses on understanding the unique characteristics of tourism services and the application of marketing strategies to attract, satisfy, and retain tourists. Emphasis is placed on market research, segmentation, branding, digital marketing, and sustainable tourism promotion. Students will examine case studies and develop marketing plans tailored to tourism products and destinations

Course Objectives:

By the end of the course, students should be able to:

1. Understand the fundamentals of marketing in the context of travel and tourism.

2. Identify the key characteristics that make tourism marketing unique.

3. Analyze market trends and consumer behavior in the tourism sector.

4. Develop effective marketing strategies for tourism destinations and products.

• Learning Outcomes:

• Upon successful completion of the course, students will be able to:

• 1. Define core marketing concepts and explain their relevance to travel and tourism.

  2. Conduct market research and segmentation for tourism-related offerings.

  3. Design and evaluate tourism marketing campaigns using traditional and digital media.

  4. Apply branding techniques to enhance destination image and attractiveness.