Course description
This course introduces students to the principles and practices of export marketing within the broader context of international trade. It focuses on developing skills for managing exports and imports, with emphasis on export strategies, market research, product adaptation, trade documentation, and compliance.
Students will explore key concepts in policy, quality management, and export promotion, while assessing Uganda’s trade performance in regional and global markets. The course equips learners with practical tools to identify export opportunities, enter international markets, and support national development through effective trade management.